We have received the Country Choice Award 2025 once again

In 2025, the LaserVille mono-salon network received the Country Choice Award for the second consecutive year in the category Laser Hair Removal Center Network of the Year in Kyiv. This result matters because it is not a one-time victory, but confirmed quality that is maintained year after year.

The award is granted based on an expert analysis conducted by the Country Choice Analytical Center using the Consumer Preference methodology. It considers real factors that influence client decisions, including assessment through the mystery shopper format.

For the LaserVille network of laser hair removal centers in Kyiv and Warsaw, this victory demonstrates that the chosen approach to service, technology, and client relations truly works and meets people’s expectations.

How the Country Choice Award winners are selected

The service market is full of subjective assessments: reviews can be overly emotional, ratings manipulated, and advertising promises exaggerated. That is why the Country Choice Award is built on an analysis of real customer behavior and preferences.

The evaluation is conducted by the independent Country Choice Analytical Center using its proprietary Consumer Preference methodology. The methodology is based on a simple principle: assessing concrete aspects that clients actually encounter when choosing and using a service. Within the framework of the Country Choice Award, the following criteria were taken into account:

1. Digital presence and convenience. How easy it is for a client to find information, book online, get answers to questions, and understand service conditions without unnecessary clarification.
2. Network format and scale. Operational stability, clear service standards, the ability to choose a convenient location, and confidence in receiving the same level of service across different centers.
3. Reputation and trust. Not individual laser hair removal reviews, but the overall attitude of clients toward the brand, their willingness to return, and to recommend the services to others.
4. Customer focus and convenience. How the company communicates with clients, takes their needs into account, and supports them at every stage. This criterion is also evaluated through the mystery shopper format, which reveals the real level of service.
5. Content and expertise. How well the company explains procedures, manages client expectations, and shares professional information instead of relying solely on advertising promises.
6. Innovation and modernity. The technologies and equipment used, as well as the brand’s readiness to evolve alongside the market.

Each of these points affects the final score, but together they form a comprehensive picture of service quality.

9.8 out of 10 and a second consecutive win — not a coincidence

Based on the results of the analysis, LaserVille received an overall score of 9.8 out of 10 — one of the highest possible results. In most categories, the network achieved the maximum score of 10 out of 10. The only criterion with a slightly lower score was network format and scale — 9 out of 10. This reflects the strict nature of the methodology, as scores are assigned with consideration of the current scale in comparison to the largest players on the market.

Special attention should be given to the fact that LaserVille received the award for the second year in a row — in 2024 and 2025. For this type of research, this is a meaningful signal: a repeat victory indicates systematic work and sustainable quality maintained over time.

During repeat evaluations, companies undergo the full analysis cycle again, including verification of the customer experience. This means that results from previous years are not carried over automatically — the brand must confirm its position anew each time. That is why a two-time win is seen as proof of stability rather than a formal status. The high level of service at LaserVille is a standard that is consistently upheld in practice.

Conclusions

For clients, the Country Choice Award serves as a benchmark. In a market with a wide range of options and varying quality levels, it helps identify services that can be trusted without relying solely on advertising or isolated reviews. This is especially important for procedures where safety, professionalism, and predictable results matter.

For LaserVille, this award confirms the chosen direction. A repeat win brings additional responsibility: to maintain standards and continue developing services, technologies, and the team. We view the results of this independent evaluation as valuable feedback that helps us recognize our strengths and understand what areas require further improvement.